This past week, I was a guest on Phil Zelinger‘s blogtalkradio show talking about the benefits of lead scoring and how dealers, OEMs, aggregators and lead generators can get involved with the Premier Lead Exchange.
This “open business meeting” offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Today’s Subject: Third party leads sourced through a new market driven trading exchange hosted by the Detroit Trading Company supported by a lead scoring solution provided by R.L. Polk. Special Guest; Jeff Raab, Director, New Lead Exchange, DTX.