Michael Spadafore, Global Director, Consumer & Commercial Marketing for R.L. Polk & Company was the featured guest on Phil Zelinger’s “Automotive Advertising Experts” blogtalkradio show last Friday.
I previously spoke on Phil’s show explaining the features/benefits of the Premier Lead Exchange. On Friday’s show, Mike gets into more detail about Polk Lead Scoring and R.L. Polk’s capabilities within the lead management space. Specifically, Mike breaks down the ‘Black Box’ that takes in automotive lead data and outputs a lead score which is a highly predicitive indicator of that specific consumer’s likelihood to purchase a vehicle.
Purchase Polk Scored Leads from the Premier Lead Exchange – use the Polk Score to optimize the mix of leads you are buying. Leads that score a “10” close 5X higher than those that score a “1”. This means that your dealership needs to work 5x harder to acheive the same results if you’re only buying “ones”.
Listen to the show.